K2 Launches Suji Padding 'Alice Long'

[Asia Economy Reporter Yujin Cho] Outdoor brand K2 has launched the Suji Padding ‘Alice Long,’ which is lighter and more elegant.

K2’s Alice Long is a long-length version of the steady seller Alice, which has sold out every year since its first release in 2013. It uses eco-friendly recycled materials for the outer and inner fabrics, and goose down certified by the Responsible Down Standard (RDS), which ensures that feathers are not forcibly taken from live animals. The length reaches above the knees, keeping you warm even in the middle of winter.

Compared to last season’s product, it is 30% lighter, making it comfortable and easy to wear, with excellent water resistance and windproof functions. Side slits with zippers at the hem enhance mobility. Silver thread tape with antibacterial and anti-static properties is applied to the lining to provide a comfortable wearing experience. Additionally, brushed fabric with a soft touch is used around the neck area, and ribbing is applied to the wrist area to improve warmth by blocking cold air from seeping in.

The padding can be worn elegantly and stylishly without the bulky feeling typical of padded jackets, and the detachable hood features luxurious raccoon fur to add sophistication. Its simple, clean design makes it suitable for everyday life as well as various situations such as commuting. It is available in four colors: Soft Gray, Soft Khaki, Fog, and Black, priced at 470,000 KRW.

Lee Yang-yeop, head of K2’s product planning department, said, “Alice is a steady seller popular among female customers for its comfortable and timeless simple design. The newly introduced ‘Alice Long’ is lighter and offers improved comfort and mobility, so we expect it to receive a positive response from female customers.”

This content was produced with the assistance of AI translation services.