GS25, 10,000 Pre-Orders for 'Beaujolais Nouveau' via Smart Order

[Asia Economy Reporter Cha Min-young] The pre-order volume for the Beaujolais Nouveau new wine smart liquor ordering system has exceeded 10,000 bottles.

GS Retail, which operates the convenience store GS25, announced that about 10,000 bottles out of the 30,000 bottles of Albert Bichot Beaujolais Nouveau released on the 19th were pre-ordered through the smart liquor ordering system.

Beaujolais Nouveau, which is simultaneously released worldwide on the third Thursday of November every year, was available for pre-order from the 28th of last month through Wine25Plus (smart liquor ordering) on GS25's The Pop mobile app this year due to the implementation of the smart liquor ordering system.

With the start of pre-orders, the ‘Beaujolais Nouveau Plate Set’ (50,000 KRW), consisting of two bottles of Beaujolais Nouveau and one wooden plate, was completely sold out on the first day, attracting great interest from wine enthusiasts.

Usually, about 5,000 to 10,000 bottles of Beaujolais Nouveau are sold on the first day at GS25, but including the smart liquor pre-orders, half of the Beaujolais Nouveau stock prepared by GS25 this time was sold out early in the release period.

Kim Cheon-ju, MD team leader of convenience store operations at GS Retail, said, “Through the smart liquor ordering system, we confirmed that wine enthusiasts who want to enjoy a new wine home party with Beaujolais Nouveau are scattered nationwide,” adding, “Usually, Beaujolais Nouveau sales continue through the year-end home party season, but this year, we are even worried about securing additional stock due to early sell-out.”

Meanwhile, the Albert Bichot Beaujolais Nouveau introduced by GS25 this time is the first wine of 2020, produced by aging Gamay grapes harvested in early September for 4 to 6 weeks in Burgundy, France, one of the three major wineries. Albert Bichot is a winery that officially supplies wine to the Swedish royal family and is also famous for producing wines served to first-class passengers on many airlines. The price is 25,000 KRW.

This content was produced with the assistance of AI translation services.