HiteJinro Releases 'Christmas Special Edition'

[Asia Economy Reporter Choi Saeng-hye] HiteJinro announced on the 19th that it will strengthen its seasonal marketing by launching the Christmas Special Editions of Filite Fresh, Chamisul, and Jinro ahead of the year-end peak season.

This product was released to provide a unique enjoyment for gatherings and drinking occasions with loved ones during the year-end and New Year holidays, as everyday small pleasures have decreased due to the prolonged COVID-19 pandemic.

HiteJinro will first release the Filite Fresh Christmas Edition (can 355ml, 1 type) and plans to sell it as a limited edition through home channels such as major nationwide supermarkets until the end of the year.

The Filite Fresh Edition maintains the brand's unique cool and refreshing blue color while applying the Christmas symbolic colors of red and white to complete the design. On the front of the can, below the can opening covered with snowflakes, Santa "Pilly" wearing a Santa hat and mittens is designed to express a warm year-end feeling, and on the back, a golden bell is applied to evoke the sound of Christmas bells.

Major nationwide supermarket stores will install can trees using the Filite Fresh Christmas Edition for promotion and plan to communicate directly with consumers to convey the Christmas spirit.

On the 24th, the Christmas editions of Chamisul and Jinro will be introduced. The cute transformation of the toad and Christmas decorations reflecting the season express the Christmas atmosphere.

Chamisul features a green toad transformed into Rudolph as a point, coloring the English word "fresh" in green and red. Jinro completes a unique Christmas edition by applying a Santa Claus hat and beard to the existing label.

The Chamisul and Jinro Christmas Special Editions (each 360ml bottle) will be shipped on the 24th and sold as limited editions nationwide at major supermarkets, convenience stores, and businesses until the end of the year. The shipping price is the same as the existing products.

This content was produced with the assistance of AI translation services.