Orion's Dr. You Protein Bar and Energy Bar Surpass 10 Billion KRW in Cumulative Sales in China

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 19th that its ‘Dr. You Protein Bar’ and ‘Dr. You Energy Bar,’ launched in China, surpassed cumulative sales of 10 billion KRW and sales volume of 12 million units within four months of release.

In July last year, the Chinese government announced the ‘Healthy China Action (2019?2030)’ as an important measure to build a healthy China. Various circumstances, including government policies and the novel coronavirus disease (COVID-19) this year, have increased interest in health within China.

Accordingly, Orion China launched the health brand ‘Dr. You,’ which was a hit in Korea, in China last July. They are locally producing and selling the highly nutritious and healthy Dr. You protein bars and energy bars, pioneering the local nutrition bar market. Earlier this month, they also participated in the ‘China International Import Expo,’ the largest of its kind in China, which provided an opportunity to expand sales channels targeting small and medium-sized businesses and strengthen consumer contact promotions.

The Dr. You Protein Bar features 12g of protein, equivalent to two eggs, that can be conveniently consumed. The Dr. You Energy Bar includes carefully selected ingredients such as nuts, fruits, and cereals, along with L-carnitine, which burns fat to produce energy. Both products allow easy supplementation of vitality and nutrition anytime and anywhere, gaining great popularity in both Korea and China based on growing interest in well-being, health, and exercise.

An Orion official said, “Dr. You products, which excel not only in nutrition but also in taste, are gaining great popularity in China beyond Korea,” adding, “Along with Dr. You, we will continue to pioneer new categories based on the newly launched health lineup in China, including Tao Kae Noi seaweed snacks and mineral water ‘Orion Jeju Yongamcheon.’”

This content was produced with the assistance of AI translation services.