LG PuriCare Dual Water Purifier Wins Top Award 'Presidential Award' at Excellent Design Competition

LG PuriCare Dual Water Purifier

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 19th that its PuriCare Dual Water Purifier received the highest honor, the Presidential Award, at the '2020 Excellent Design Product Selection,' one of the most prestigious design awards in Korea. LG Electronics won the Presidential Award for the second consecutive year, following last year's world-first rollable TV, the LG SIGNATURE OLED R.

LG Electronics received a total of 15 awards in this design competition, including the highest award, ministerial awards, and main awards.

The LG PuriCare Dual Water Purifier, which won the Presidential Award, features a built-in design that allows customers to use their kitchen space more efficiently. The main body of the purifier is placed inside the cabinet under the sink, with two water outlets exposed externally. Each outlet can rotate 180 degrees, enhancing space utilization. Its simple and luxurious design complements kitchen interiors well.

The LG OLED Gallery TV was selected for the Minister of Trade, Industry and Energy Award. The TV adheres completely to the wall, providing excellent immersion and space efficiency. The one-body washer-dryer LG Tromm WashTower and the integrated typeface used in LG Electronics products and services (LG Smart UI Typeface Family) were selected for both the Minister of Trade, Industry and Energy Award and the Universal Design Special Award.

The LG Tromm Styler Black Edition 2, which uses the front door as a mirror, and the soundbar that complements the LG OLED Gallery TV were selected for the National Institute of Technology and Standards Award and the Commissioner of the Korean Intellectual Property Office Award, respectively.

Additionally, the Signature Kitchen Suite Island Wine Cellar and Refrigerator Package, and LG Pra.L MediHair received the Korea Institute of Design Promotion President's Award. Seven products, including the LG Velvet, LG CordZero M9 mop-dedicated robot vacuum cleaner, and LG Tone Free wireless earphones, were selected for the main awards.

The 2020 Excellent Design Product Selection is hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. The Korea Institute of Design Promotion conducts fair evaluations and awards the government certification mark 'GD' to products and services with excellent design.

Changho Noh, Executive Vice President and Head of LG Electronics Design Management Center, said, “We will continue to present designs that enhance the spatial value of home appliances and provide customers with new user experiences.”

This content was produced with the assistance of AI translation services.