Home&Shopping's 'BangBangGotGok' Project for Small Business Owners

Delivered 100 Million KRW to the Broadcasting Content Promotion Foundation to Support Small Businesses Affected by COVID-19

On the 18th, at the Social Contribution Fund Presentation Ceremony held at the Broadcasting Content Promotion Foundation in Yeongdeungpo-gu, Seoul, Kim Okchan, CEO of Home&Shopping (left), and Jeong Sangmo, Chairman of the Broadcasting Content Foundation, are posing for a commemorative photo.

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 19th that it will carry out the 'Bangbanggotgok' project worth approximately 100 million KRW in collaboration with the Broadcasting Content Promotion Foundation to revitalize the local economy struggling due to the impact of the novel coronavirus infection (COVID-19).

'Bangbanggotgok' is a compound word combining 'got,' a unit for counting regions, and 'gokgok,' meaning every single place without exception. It is a one-person broadcasting content production support project aimed at thoroughly producing and promoting valuable stories from various regions. Through 'Bangbanggotgok,' the project plans to encourage voluntary participation of local small business owners suffering from COVID-19, establish a culture of mutual cooperation, and support the production of one-person media content centered on small business owners' stories to help spread their narratives within the local community.

Home&Shopping will sponsor about 100 million KRW for the project, and the Broadcasting Content Promotion Foundation will carry out the project. Home&Shopping will also donate broadcasting equipment worth approximately 30 million KRW to the Broadcasting Content Promotion Foundation for nurturing broadcasting content talent. Kim Ok-chan, CEO of Home&Shopping, said, "We have given much thought to helping local small business owners struggling due to COVID-19. We hope this project will contribute even a little to revitalizing the regions." He added, "We will continue to be Home&Shopping that contributes to local communities through the development of broadcasting content."

This content was produced with the assistance of AI translation services.