Volkswagen Tiguan, First Imported SUV to Surpass 10,000 Cumulative Sales This Year

[Asia Economy Reporter Su-yeon Woo] Volkswagen Korea's best-selling sports utility vehicle (SUV), the Tiguan, has surpassed 10,000 units in cumulative annual sales this year.

Volkswagen Korea announced on the 18th that according to its own tally, the cumulative annual registration number of the Tiguan reached 10,043 units. This is the first record among imported SUVs sold this year.

Since its domestic debut in July 2008, the Tiguan has sold more than 55,000 units cumulatively, establishing itself as a representative best-selling car in the imported SUV market. This year marks the first time annual sales have exceeded 10,000 units since its launch in Korea.

The secret to the Tiguan's popularity lies in its well-rounded driving performance, safety, and economy. Volkswagen's MQB platform was first applied to this model, creating a sporty body ratio and a unique design featuring clean yet sleek character lines that have satisfied Korean consumers' tastes.

Volkswagen Korea expanded the lineup this year by adding all-wheel drive and 7-seater models, considering the diverse lifestyles of Korean consumers. Another key factor in its popularity is the campaign emphasizing total cost of ownership (TCO) reduction, a first in the imported car industry. The 'Welcome Service for New Car Customers' offers one vehicle inspection and fluid parts (top-up) service within six months from the start of the new car warranty, as well as a 30% discount on the first official service and a black box installation service, all provided to customers who purchase any Tiguan model lineup.

Stefan Krapp, Head of Volkswagen Division at Audi Volkswagen Korea, said, "The Tiguan is a model that provides irreplaceable value in key areas consumers consider when purchasing a vehicle, such as price, product quality, practicality, and design. We will continue to strive to establish it as the No.1 imported SUV in customers' perception in the fiercely competitive SUV market."

In October, the Tiguan was ranked first in the imported SUV category in the 'Car of the Year' chosen by consumers, hosted by Consumer Insight. To celebrate this, Volkswagen Korea is running a special promotion until the end of the year. For the Tiguan 2.0 TDI Premium, using Volkswagen Financial Services offers a 14% discount (over 7 million KRW), making it possible to purchase in the 36 million KRW range. A 12% discount is also available for cash purchases. This promotion runs until the end of the year and will end early once the limited stock is sold out.

This content was produced with the assistance of AI translation services.