SPC Group Signs MOU to Promote Jeju Carrot Consumption... Introduces 'Gujwa Carrot Cake'

At the "Jeju Carrot Consumption Promotion Happiness Win-Win Agreement Ceremony" held at Jeju Special Self-Governing Province Office on the 17th, (from left) Hwang Jaebok, CEO of SPC, Go Youngkwon, Deputy Governor for Political Affairs of Jeju Special Self-Governing Province, and Byun Daegeun, Head of Jeju Regional Headquarters of NongHyup Economic Holdings, are posing for a commemorative photo.

[Asia Economy Reporter Choi Saeng-hye] SPC Group announced on the 18th that it has signed an MOU with Jeju Special Self-Governing Province and the Jeju Regional Headquarters of NongHyup Economic Holdings to promote the consumption of agricultural products and support carrot farmers in Jeju.

This is the second project following the agreement to promote potato consumption in Pyeongchang County, Gangwon Province, last September, as part of the 'Happy Win-Win Project' which purchases agricultural products and develops and launches products using them to support domestic farmers affected by COVID-19, typhoons, and monsoons this year.

SPC Group plans to purchase carrots, cabbages, and winter radishes grown by farmers in the Jeju region and develop and launch products using these to stimulate consumption.

In particular, the Jeju Gujwa carrots to be purchased under this agreement are harvested from the Hoisan Hoeto soil in the Gujwa area, which has a high organic matter content, and are characterized by high sweetness and rich aroma. Paris Baguette will introduce bakery products made with carrots produced in Gujwa-eup, Jeju Island, such as 'Jeju Gujwa Carrot Cake,' 'Jeju Carrot Sandorong Sandwich,' and 'Jeju Carrot Mendolong Muffin' at Paris Baguette stores nationwide starting at the end of this month.

This content was produced with the assistance of AI translation services.