Shinhan Financial Group Successfully Completes Social Media Campaign 'Growing Asset Sensitivity'

SNS Video Content Reaches 10 Million Views, Approximately 3,000 Mission Participations Achieved

[Asia Economy Reporter Kangwook Cho] Shinhan Financial Group announced on the 17th that it successfully concluded the 'Growing Asset Sense' campaign, which was conducted over the past three months for the millennial generation.

'Growing Asset Sense' is an SNS campaign aimed at the 2030 generation with infinite growth potential, encouraging them to develop good habits and support them in creating their own future assets.

Shinhan Financial conducted the campaign over two weeks for each of five themes: Taste, Concept, Exercise, Network, and Skillful Hands, making it easy for young people to participate by posting videos or photos of completing the missions on SNS along with hashtags.

Shinhan Financial created guide videos for each mission theme with TVXQ's Yunho and delivered various items to campaign participants through a lottery, leading to active participation from the younger generation.

As a result, the campaign was successfully completed with 10 million views of SNS video content on platforms such as YouTube, Facebook, and Instagram, and about 3,000 mission participations.

Participants in the campaign expressed various responses in the comments, such as "A campaign that believes in myself as an asset, 100% empathy," "I will passionately grow my asset sense," and "It seems to contribute more to the public good than public service advertisements," showing their agreement with the campaign's purpose.

Additionally, several certification shots performing missions attracted attention, such as 'Taste Asset Sense' introducing hobbies like hand-drawing and home cafes, 'Concept Asset Sense' for environmental protection by using bamboo toothbrushes instead of plastic and making eco-bags and cup holders from cloth, and 'Exercise Asset Sense' introducing personal home training methods in the untact era.

Shinhan Financial Chairman Cho Yong-byeong said, "This campaign, planned with a good purpose, successfully concluded by attracting many young participants," and added, "We plan to actively communicate and support millennials so that they can grow as the main actors of our society in the future."

This content was produced with the assistance of AI translation services.