Hyundai Motor Unveils Main Video for Ioniq Brand Campaign

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company unveiled the main video of the IONIQ brand campaign 'I'm in charge' on the 17th, conveying the vision of a sustainable future.

The newly released video features numerous celebrities and lifestyle influencers who showcase their philosophy on eco-friendliness. By demonstrating their activities for a sustainable future in their own ways, they deliver the message that "we all have the power and responsibility to positively change the world," expressing the future vision pursued by the IONIQ brand.

The main video begins with the theme, "We do not believe the words of those who say the world cannot be changed," featuring Maria Cornejo, a leading eco-friendly designer active in New York. She appears alongside models wearing garments made from nature-friendly materials, conveying the message that "fashion can change the world."

The video also features David de Rothschild, a renowned British environmental activist and explorer, who emphasizes the urgency of Earth's environmental issues caused by climate change by saying, "When we listen to the voice of nature." Global superstar BTS delivers a hopeful message that "we all can spread positive energy."

Additionally, the video metaphorically expresses the mobility innovation and electrification to be realized through IONIQ in the future: IONIQ as a personal space beyond just a means of transportation, IONIQ as a responsible choice for a sustainable future, and IONIQ controlling time and space through connectivity technology.

The main video was released on the same day via Hyundai Motor's worldwide website and YouTube channel, and it is simultaneously broadcast on major global media channels such as CNN in the U.S., BBC in the U.K., and outdoor advertising in Piccadilly, London.

Starting with this video release, Hyundai plans to actively secure brand awareness and continuously link eco-friendly lifestyle activities reflecting the IONIQ philosophy, aiming to lead the successful launch of the IONIQ 5, which will be unveiled in 2021.

Jowon Hong, Vice President of Hyundai Motor's Customer Experience Division, stated, "We plan to provide innovative customer experiences unique to IONIQ, such as electrification technology that controls time and space through connectivity technology," adding, "In the future, we will present a mobility experience optimized for individual lifestyles as a living space, not just a simple means of transportation."

This content was produced with the assistance of AI translation services.