Seven Eleven Launches Pre-Orders for 'Kim Sumi Kimchi' Ahead of Kimjang Season

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 16th that it will start pre-order sales of large-capacity kimchi for the full-scale kimchi-making season together with Seven Eleven’s ‘Mat’ ambassador Kim Sumi.

The products introduced this time are two unique types of kimchi using Kim Sumi’s recipe and seasoning: ‘Hwangtae Poggi Kimchi (10kg, 65,000 KRW)’, which enhances umami by adding dried pollack strips using the Gangwon-do style kimchi-making method, and ‘Apple Poggi Kimchi (10kg, 65,000 KRW)’, which adds a crunchy texture by including apples.

In addition, Seven Eleven sells a total of seven types of packaged kimchi under the Hanul brand, including ‘Chonggak Kimchi’, ‘Dongchimi’, and ‘Geotjeori’, as well as convenient kimchi-making ingredients such as salted napa cabbage (10kg, 26,000 KRW) and kimchi seasoning (4kg, 35,000 KRW).

Seven Eleven kimchi can be pre-ordered through Seven Eleven stores nationwide until the end of December, and the products will be delivered free of charge to the designated address via courier.

Choi Yoonjung, MD of the Fresh Food Team at Seven Eleven, said, “As convenience stores have emerged as a representative shopping channel due to COVID-19, this time we prepared large-capacity packaged kimchi for the ‘Gimpo-jok’ (people who prefer to eat kimchi at home). We have prepared a variety of products reflecting various demands, including Kim Sumi kimchi, specialty kimchi, and convenient kimchi-making ingredients.”

This content was produced with the assistance of AI translation services.