Lotteria Launches 'Sweet Earth Awesome Burger' Made with Alternative Meat

[Asia Economy Reporter Choi Saeng-hye] Lotteria announced on the 16th that it will launch a new product, the Sweet Earth Awesome Burger.

The Sweet Earth Awesome Burger is introduced as the first Sweet Earth burger patty product in Asia, following the overseas expansion of Sweet Earth, a plant-based protein brand operated by the global food company Nestl?.

Unlike the Miracle Burger patty made from wheat and soybeans, the new Sweet Earth Awesome Burger patty is based on yellow soybeans and reproduces the juiciness and color of real meat using vegetable and fruit concentrates such as beet and blackcurrant. The addition of soy onion sauce creates a subtle barbecue flavor.

Before launching the plant-based Sweet Earth Awesome Burger, Lotteria conducted pre-test sales at three stores in the Jamsil area in February, carefully adjusting the patty blend ratio and improving the sauce flavor to perfect the plant-based burger.

With the launch of the Sweet Earth Awesome Burger, Lotteria plans to reflect consumer trends that pursue eco-friendly and ethical consumption alongside the currently operated Miracle Burger, and to continuously expand the alternative meat market, which is gaining attention as a future food source.

This content was produced with the assistance of AI translation services.