'GV80 Pre-orders Ahead of US Launch This Year, Approaching Last Year's Total Genesis Sales'

Pre-orders of 20,000 Units and Local Praise... Genesis GV80 Anticipated to Succeed in the US Market View original image


[Asia Economy Reporter Kim Ji-hee] "The most comfortable car" "A car without noise"


Genesis's large sport utility vehicle (SUV) GV80 is receiving favorable reviews from local media ahead of its full-scale launch in the U.S. market. With the launch expected as early as this month, anticipation is rising as pre-orders have already surpassed 20,000 units.


According to industry sources on the 15th, the number of pre-orders for the GV80 in the U.S. has exceeded 20,000. Following the milestone of 10,000 units in early May, pre-orders continue to increase. Considering that Genesis brand's U.S. sales last year were around 21,000 units, the local response is regarded as quite positive.


Before the official entry, Genesis recently held test drive events locally that received continuous praise, further raising expectations for the GV80's success. The events held last month in New York, Detroit, and Los Angeles were attended by about 50 local journalists. Among them were judges for the 'North American Car of the Year' and 'World Car of the Year' awards. Many local media outlets described the GV80 as a "well-made luxury SUV that has everything the market demands."


The U.S. online media SlashGear evaluated, "(The GV80's turbo engine) has ample power and delivers power smoothly in line with the GV80's character," adding, "The GV80 is sufficiently fast and has excellent acceleration but is not rough."


In particular, the Active Road Noise Control technology, applied for the first time to reduce interior noise, received positive reviews. Business Insider praised it, saying, "Except when delivering explosive acceleration, it is difficult to notice the engine's presence," and simply called it "a car without noise." The automotive magazine Car and Driver measured the noise directly and expressed satisfaction, stating, "While driving at 113 km/h, the interior noise of the GV80 was 66 dB, which is only 1 dB higher than the Mercedes-Maybach S560."



Attention was also focused on the interior and exterior design. SlashGear reported, "The interior of the GV80 is overall very impressive," adding, "You can feel that every detail, such as the infotainment screen reflecting minimalism, the design of the steering wheel switches and controls, and the metal materials, was carefully considered."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing