Ediya Coffee Launches Three Premium 'Capsule Coffee' Varieties
'Persona Blend', 'Colombia Supremo', 'Ethiopia Limu'
[Asia Economy Reporter Lee Seon-ae] Ediya Coffee launched three types of capsule coffee for the first time on the 12th. The ‘Ediya Capsule Coffee’ consists of three varieties: ‘Persona Blend,’ ‘Colombia Supremo,’ and ‘Ethiopia Limu,’ and is available at Homeplus stores nationwide. Ediya Coffee released this new product to allow customers to enjoy the premium coffee of Ediya Coffee Lab at home, in line with the recent untact consumption trend.
Ediya Coffee Lab is a 500-pyeong coffee research center and complex coffee culture space established by Ediya Coffee in 2016 on Nonhyeon-ro, Gangnam-gu, Seoul. Here, Korea’s top coffee experts continuously research and develop coffee flavors, and skilled baristas roast specialty beans from around the world to offer customers a premium coffee culture experience.
Among the Ediya Capsule Coffees, the ‘Persona Blend’ offers rich and diverse flavors through optimal blending. It combines beans from Colombia, Brazil, and Ethiopia with the savory flavors of dark chocolate, caramel, and nuts, delivering a smooth body.
The ‘Colombia Supremo,’ a representative coffee of Latin America, features a stable balance of smooth vanilla, almond nuttiness, and subtle aroma. The ‘Ethiopia Limu’ is grown in Ethiopia’s highest highlands, offering a delicate floral scent and the sweet taste of sugarcane. All three types of ‘Ediya Capsule Coffee’ are priced at 5,600 KRW each.
The ‘Ediya Capsule Coffee ? 3 types’ embodies the know-how Ediya Coffee has accumulated from product development to production. The beans used in the capsule coffee are produced through a state-of-the-art process at Dream Factory, Ediya Coffee’s own roasting factory established this year. Additionally, to preserve taste and aroma, patented Aroma Sealing and a dual capsule structure are used, allowing customers to enjoy the flavor of freshly brewed espresso from the store.
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Mok Jeong-hoon, Head of Ediya Coffee’s Distribution Business Division, said, “With the spread of the home cafe trend, we ambitiously launched three types of capsule coffee that capture fresh taste and aroma so customers can enjoy Ediya Coffee Lab’s coffee at home. We plan to expand distribution channels so that more customers can experience Ediya Capsule Coffee.”
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