Hi-Mart "Kimchi Refrigerator Sales Surge Ahead of Kimjang Season"

[Asia Economy Reporter Lim Hye-seon] As the kimchi-making season approaches, more consumers are seeking kimchi refrigerators. Although kimchi refrigerators are recognized as year-round appliances, they are especially popular in the fourth quarter, which coincides with the kimchi-making season.

According to Lotte Hi-Mart on the 10th, sales of kimchi refrigerators from the 1st to the 9th of this month increased by 20% compared to the same period last year. In particular, products classified as large-capacity, exceeding 400 liters, saw a 50% increase during the same period. As kimchi refrigerators have established themselves as second refrigerators usable throughout all seasons, customers prefer large-capacity models to store not only kimchi but also other ingredients such as meat.

Lotte Hi-Mart offers various benefits and events for customers considering purchasing a kimchi refrigerator.

Until the end of this month, Lotte Hi-Mart is holding the “Kimchi Refrigerator 36-Month Interest-Free Campaign.” Customers who visit Lotte Hi-Mart offline stores and purchase a kimchi refrigerator using the event card will receive up to 750,000 KRW cashback depending on the purchase amount. Additionally, customers who purchase above a certain amount with the event card can enjoy up to 36 months of interest-free installments. Extra benefits are also prepared for popular brands. Customers purchasing Winia Dimchae kimchi refrigerators as part of the event will receive up to 100,000 L.POINTs depending on the product. Customers purchasing LG Electronics kimchi refrigerators will receive up to 300,000 KRW cashback depending on the product. Samsung Electronics offers simultaneous purchase benefits: customers who buy both kimchi refrigerators and refrigerators as event products can receive up to 350,000 L.POINTs additionally, depending on the products purchased.

From now until the 30th, kimchi-making support funds will be provided for three days each week, from Friday to Sunday. Customers who visit stores and purchase kimchi refrigerator event products will receive a 30,000 KRW Lotte Mart mobile gift certificate. This event runs through the third week in the metropolitan and Chungcheong areas, and from the third to the fifth week in other regions.

This content was produced with the assistance of AI translation services.