Fila Launches Capsule Collection with 10 Corso Como Seoul

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 10th the launch of the global fashion and culture concept store "10 Corso Como Seoul Capsule Collection."

Fila’s signature daily jogger, the Zagato shoes, and Boa fleece jacket feature newly applied colors and designs exclusively for 10 Corso Como Seoul.

10 Corso Como is a fashion and culture concept store that first opened in Milan, Italy, and has been loved worldwide. Fila and 10 Corso Como Seoul, both born in Italy, joined forces targeting the MZ generation consumers thirsty for unique fashion.

This is the third collaboration between Fila and 10 Corso Como. In September 2018, to commemorate Fila’s first participation in Milan Fashion Week, they collaborated with 10 Corso Como Milan locally. In 2019, they partnered with 10 Corso Como Seoul to release apparel, shoes, and accessories blending the identities of both brands, creating a significant impact among fashion consumers.

This year, they launched a capsule collection consisting of the daily jogger "Zagato" shoes and "Boa fleece jacket" exclusively for 10 Corso Como Seoul, attracting much attention.

One of the collection items, the "Zagato" shoes, is Fila’s representative daily jogger, offering comfortable wear and a simple, refined silhouette. It features the streamlined upper design symbolic of Fila’s heritage shoe, the Fast Walker, and a harmonious blend of various materials such as mesh and suede. Notably, the logo on the side of the shoe serves as a design point, fully embodying Fila’s unique heritage sensibility.

The tongue (vera) structure exposes the sponge, and the entire product is finished with a dirt washing technique to evoke a vintage feel. Reflective materials are applied to the toe cap and heel parts, and neon yellow color accents create a fresh atmosphere. A neon yellow shoe pouch, the signature color of the collection’s Zagato shoes, is included as part of the shoe set.

The warm and lightweight "Boa fleece jacket" also forms a key part of this capsule collection. The jacket, made of soft and fluffy boa fleece material, features pockets with yellow and blue color blocking on the front. The Fila logo patch adds a point of interest. It has a regular fit suitable for both men and women, making it comfortable to wear throughout the season.

The collection, consisting of the daily jogger "Zagato" shoes and "Boa fleece jacket," is available in limited quantities exclusively at 10 Corso Como Seoul’s Cheongdam and AvenueL stores, as well as their online store.

A Fila representative said, “Starting from the common ground of being Italian-born brands, Fila and 10 Corso Como Seoul, which have presented each brand’s heritage with a modern sensibility, have once again united to propose a new emotional trend. We hope that through Fila’s capsule collection, available only at 10 Corso Como Seoul this season, customers can complete a more unique and differentiated seasonal styling.”

This content was produced with the assistance of AI translation services.