SSG.com Opens 'Starfield Online Store'

[Asia Economy Reporter Seungjin Lee] Fashion products from brands located in the complex shopping mall ‘Starfield’ will be sold online.

SSG.com announced on the 9th that it will open the ‘Starfield Online Store’ and start selling products from nine brands including ‘Who.A.U’, ‘Wonder Place’, and ‘ALAND’.

As a result, customers visiting SSG.com will be able to order about 400 fashion items identical to those sold at offline stores located in Starfield Hanam, Goyang, and COEX Mall. Delivery will be individually shipped by courier from each Starfield store.

SSG.com and Starfield selected three fashion brands preferred by young customers at each branch. These brands, which previously operated mainly offline stores, will now secure an additional online channel through SSG.com besides their own malls.

At Starfield Hanam, the selected brands are the fashion edit shop ‘The Ilma’, women’s fashion brand ‘Namugrim’, and fashion & lifestyle edit shop ‘Wonder Place’. At Starfield Goyang, the concept store ‘Lounge B’, luxury brand edit shop ‘Via del Lusso’, and cost-effective brand ‘Shoespa’ were chosen. Starfield COEX Mall features the emerging designer fashion edit shop ‘ALAND’, select shop ‘Platform Place’, and American casual SPA brand ‘Who.A.U’.

SSG.com plans to strengthen online and offline connections among Shinsegae Group affiliates and enjoy the effect of expanding product assortment through the opening of the Starfield Online Store. Additionally, it is positive in terms of win-win cooperation by providing online sales channels for Starfield tenants.

Meanwhile, to commemorate the opening of the Starfield Online Store, SSG.com plans to offer special discount products and hold purchase gift events.

For example, the ‘The Ilma Padding Coat’ at Hanam branch will be offered at 159,000 KRW with a 55% discount, the ‘Shoespa Women’s Sneakers’ at Goyang branch at 49,000 KRW with a 29% discount, and the ‘Platform Place Rocky Mountain Padding Muffler’ at COEX branch at 109,000 KRW with a 50% discount.

Until the 20th, customers who purchase over 100,000 KRW at the Starfield Online Store will receive one ticket as a prize to enjoy entertainment facilities within Starfield. They can choose from facilities such as Aqua Field, Sports Monster, and Megabox.

Myeong Nohyeon, head of trend products at SSG.com, said, “Our goal is to showcase more than 200 brands from all Starfield branches online in the future,” adding, “We plan to sell not only fashion products but also coupons for food and beverage establishments and entertainment facilities within Starfield.”

This content was produced with the assistance of AI translation services.