The Body Shop, This Year's Final Membership Sale 'LYB Day'
[Culture & Life Reporter Choi Jeonghwa] The Body Shop, a socially active brand from the UK, will hold a membership sale called ‘LYB (LOVE YOUR BODY) Day’ from the 6th to the 7th, offering a 30% discount on all products at nationwide stores and online malls.
LYB Day is a regular sale held twice a year exclusively for The Body Shop membership members, and new members who join on the day can also receive the same discount benefits.
During ‘LYB Day,’ customers can purchase all items at discounted prices, including The Body Shop’s bestsellers such as White Musk, Moringa, Tea Tree Oil suitable for acne-prone skin, and the new product ‘Ginger Scalp Serum,’ which nourishes the scalp that can easily become sensitive due to large temperature differences like these days.
LYB is a global membership program created to promote self-esteem, one of The Body Shop’s corporate philosophies, with the purpose of encouraging people to love themselves more. Anyone can easily join as a member through the online mall or app, and in addition to the LYB Day discount benefits, there are various and abundant benefits exclusive to membership members, such as point accumulation, welcome gifts, and birthday benefits.
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Meanwhile, The Body Shop is a global beauty brand founded in the UK in 1976 that pursues natural raw materials and carries out campaigns to protect the global environment. It currently operates about 2,800 stores in 75 countries worldwide, and in April this year, it opened the flagship store Gangnam-daero branch equipped with the industry’s first ‘Shower Gel Refill Bar,’ where products are filled in recyclable containers.
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