Lotte Department Store Collaborates with Louis Vuitton on Project
Limited Edition Products Available Only at Jamsil Branch AvenueL
High Overseas Fashion Sales Ratio at Jamsil Branch, Many Young Customers Under 30
[Asia Economy Reporter Lim Hye-sun] Lotte Department Store is conducting its first collaboration project with the overseas fashion brand Louis Vuitton.
Lotte Department Store will operate Louis Vuitton's category-specific pop-up stores across three floors?Basement 1, 1st floor, and 4th floor?of the Jamsil branch's AvenueL from the 6th to the 19th, for two weeks. AvenueL at the Jamsil branch newly opened a Louis Vuitton men's specialty store on the 4th floor in January this year, and in July, it renovated and has been operating the women's store on the 1st floor.
During the pop-up store operation period, AvenueL will sell limited edition products from the Louis Vuitton 2021 Women's Cruise Collection, including the Capucines bag, Twist bag, and flat sandals.
On the 1st floor, the 2021 Women's Cruise Collection "GAME ON" and the Volt fine jewelry collection will be showcased, while Basement 1 will feature a pop-up of Louis Vuitton women's and men's fragrance collections, including the men's perfume "M?t?ore." Additionally, on the 4th floor, visitors can experience the Monogram Pastel Collection and LV Tapestry Collection from the 2021 Pre-Spring collection designed by men's artistic director Virgil Abloh.
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Lotte Department Store decided to carry out its first collaboration project with Louis Vuitton at the Jamsil branch's AvenueL not only because the Jamsil branch has one of the best store environments in the country but also because the customer base purchasing overseas fashion has been rapidly expanding recently. The number of millennial customers under 30 is also increasing every year. Based on data from January to October this year, the share of overseas fashion sales at the Jamsil branch is 39%, and notably, customers under 30 in the overseas fashion category have increased by more than 40% compared to the previous year. Lotte Department Store plans to continuously develop various collaboration projects at the Jamsil branch to meet the needs of young customers.
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