Simmons Beds Hold Special Event in Collaboration with Major Department Stores Nationwide

Simmons Bed is partnering with major department stores nationwide to hold a special event.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, is collaborating with major department stores nationwide, including Lotte, Shinsegae, and Hyundai, to hold special events.

First, at Simmons bed stores within Lotte Department Store, customers who make purchases above a certain amount will receive department store gift certificates. To celebrate the 41st anniversary of Lotte Department Store's founding, this gift certificate event runs until the 8th, offering gift certificates equivalent to 7.5% of each payment amount of 1,000,000 KRW, 2,000,000 KRW, 3,000,000 KRW, 5,000,000 KRW, and 10,000,000 KRW.

On the 8th floor of Hyundai Department Store Pangyo branch, until the 8th, customers can experience the limited edition 'Beautyrest 1870' released to commemorate Simmons' 150th anniversary. At the 8th floor of Shinsegae Centum City branch in Busan, until December 9th, customers can also experience Korea Simmons' top mattress collection, 'Beautyrest Black.' Both locations offer premium bed experiences and spaces where customers can appreciate Simmons' unique technology and craftsmanship, as well as easily understand Simmons' 150-year history.

Additionally, Simmons Beds is participating in the '2020 Korea Sale Festa,' Korea's shopping week, to help revive the sluggish domestic consumer sentiment. The event periods vary by department store: Shinsegae Department Store runs until the 8th, while Lotte Department Store and Hyundai Department Store run until the 15th.

Simmons Beds' official stores nationwide are also holding a 150th anniversary sale, offering dramatic discounts of up to 20%. Early bird customers can receive additional discounts; those who complete delivery and installation by February 27, 2021, will receive an extra 5% off mattresses, providing up to a 20% discount benefit.

This content was produced with the assistance of AI translation services.