Lotte Food Launches Limited-Time "Pass Dwaejibar" Campaign to Support Test-Takers

[Asia Economy, Choi Shin-hye] Lotte Food announced on November 6 that it will be running a limited-time campaign to support test-takers by launching the "Pass Dwaejibar." This event is designed to encourage students who have faced difficulties such as the postponement of the College Scholastic Ability Test (CSAT) and school closures due to the COVID-19 pandemic.

Participating in the event is simple. After purchasing the Pass Dwaejibar, participants can take a verification photo and post it on their personal Instagram account with the hashtags #PassDwaejibar and #DwaejibarEvent. Lotte Food will provide a Dwaejibar CSAT Success Kit to 500 participants. Anyone can join, including test-takers, parents, and friends. The number of winners, 500, symbolizes a perfect score on the CSAT.

The Dwaejibar CSAT Success Kit includes two masks, a Dwaejibar hot pack, three Dwaejibar pencils, an eraser, a computer sign pen, and a Dwaejibar pouch. The kit is designed to be useful at the actual exam site and features the abundant Dwaejibar image, wishing for everyone's success.

The limited-edition Pass Dwaejibar features a pig character wearing a graduation cap and glasses, holding a pencil and a certificate of passing. A ribbon design wishing for success has also been added to further convey encouragement to test-takers. Lotte Food plans to offer the Pass Dwaejibar only until December. It can be purchased at retail stores and convenience stores.

A Lotte Food representative said, "We prepared this event to support students who have had a tougher year than ever due to COVID-19," and added, "We hope that everyone can focus solely on the exam without any other variables and achieve great results."

This content was produced with the assistance of AI translation services.