Cuckoo's Sales Soar During China's Singles' Day... 118% Increase Compared to Previous Month

Daily sales increased by 118% compared to total sales for the entire month of October

Cuckoo Electronics Singles' Day Promotion Image. Photo by Cuckoo Electronics

[Asia Economy Reporter Kim Heeyoon] Cuckoo Electronics announced on the 5th that its sales on November 1st, the start of China's largest shopping festival 'Guanggunje (Singles' Day)', increased by 118% compared to the total sales recorded throughout October.

Earlier, Cuckoo Electronics directly entered Alibaba's 'Tmall', China's leading e-commerce platform, as a Korean headquarters-operated seller. From October 21st to 31st, before the start of Guanggunje, they actively conducted pre-order promotions for 10 models centered on electric rice cookers.

According to Cuckoo Electronics, the leading models in China, 'CRP-AHB1010FD' and 'CRP-HVB068SE', drove this sales performance due to high preference among local consumers. Given China's vast territory where various rice varieties are cultivated and a developed culinary culture, the demand for rice cooker models equipped with diverse recipes has steadily increased.

Additionally, the twin pressure models 'CRP-JHTR1085FG' and 'CRP-JHTR0685' saw a surge in sales thanks to localized features such as Chinese voice guidance and enhanced porridge manuals tailored to Chinese tastes, along with stylish designs.

A Cuckoo Electronics representative stated, "As the duty-free business has contracted due to the COVID-19 pandemic, the Korean headquarters directly pioneered online distribution channels in China, expanding the distribution network, which positively impacted increasing consumer touchpoints." They added, "Through this Guanggunje, we plan to expand our influence and market share in China as a leading 'K-home appliance' brand and solidify our local presence."

This content was produced with the assistance of AI translation services.