In the COVID-19 Era, 'Stick-Type Hongsam' Popular as Pepero Day Gift

Jeonggwanjang Hongsamjeong Everytime, 75% Sales Growth During Pepero Day Period
‘Untact’ and ‘Health’ Trends, Popular as a Gift for Immunity with Senstem

[Asia Economy Reporter Lee Seon-ae] Due to the impact of the novel coronavirus infection (COVID-19), the Pepero Day scene is expected to change this year as well. With "untact" and "health" becoming key themes, trends are expected to be reflected even on Pepero Day. In particular, Jeonggwanjang’s "Hongsamjeong Everytime," a stick-type red ginseng product shaped similarly to Pepero sticks, is gaining popularity as a thoughtful item to gift health on Pepero Day.

According to Jeonggwanjang on the 5th, Hongsamjeong Everytime has seen sales growth of over 10% annually for the past three years, establishing itself as a leading health functional food mainly among the 20s and 30s age group. Especially from November 1 to 11, leading up to Pepero Day, online sales growth rates are remarkable.

Analysis of sales on Jeonggwanjang’s official shopping mall, Jeongmol, showed that sales of Hongsamjeong Everytime increased by 75% compared to the previous year ahead of Pepero Day last year. By age group, the 20s and 30s accounted for the highest proportion at 69%, and the purchase rate among women was 73%, significantly higher than that of men.

Sales from the 1st to the 3rd of this year more than doubled compared to the previous year, indicating that Jeonggwanjang’s Hongsamjeong Everytime is emerging as a trending item for Pepero Day in the COVID-19 era.

Jeonggwanjang Hongsamjeong Everytime is a stick-type product that is easy to carry and consume, shaped like a stick, making it a popular special gift for sharing feelings among lovers or friends on Pepero Day.

Especially this year, with heightened interest in health and immunity due to COVID-19, it is expected that more consumers will choose Hongsamjeong Everytime for Pepero Day.

Jeonggwanjang Hongsamjeong Everytime has been officially recognized by the Ministry of Food and Drug Safety for its functionalities in improving immunity, reducing fatigue, improving blood circulation through platelet aggregation inhibition, enhancing memory, and providing antioxidant benefits. Additionally, it contains only 6-year-old Korean red ginseng and purified water, allowing consumers to enjoy the smooth, original taste of red ginseng, making it a beloved bestseller among all ages.

As Hongsamjeong Everytime gained popularity on Pepero Day, Jeonggwanjang also released the "Samsamba Special Edition," which packages two sticks of Hongsamjeong Everytime Balance Fit together so that lovers or friends can share them.

From the 9th to the 15th, Jeonggwanjang’s official shopping mall Jeongmol will hold the "Samsamba Hot Deal" promotion, offering purchase benefits for the "Samsamba Special Edition."

Brand Manager Shin Jeong-min said, “Jeonggwanjang Hongsamjeong Everytime, the industry’s first stick-type red ginseng, is designed for easy carrying and consumption and is loved mainly by the 20s and 30s age group. Since health and immunity are key themes this year’s Pepero Day, we recommend Hongsamjeong Everytime as the Pepero Day sensibility item.”

This content was produced with the assistance of AI translation services.