Lotte Home Shopping Strengthens Product Programming and Sales Based on Big Data

Planning and Scheduling Products Based on October Weather Data Forecasts, Strong Sales Performance of Related Products
Strengthening Winter Season Product Sales Such as Winter Fashion and Heating Appliances to Prepare for Subzero Cold

[Asia Economy Reporter Lim Hye-sun] Lotte Homeshopping is strengthening product sales using big data such as weather.

Lotte Homeshopping has been utilizing weather data for product planning and programming since last year, as weather significantly impacts TV home shopping sales. In fact, in October this year, anticipating that the period when temperatures drop below 10 degrees Celsius would come about two weeks earlier than usual, they advanced the sales period for winter products by about 10 days and expanded programming by 15%. As a result, the company explained that jumper and padding sales increased by approximately 30%. Based on data showing that denim demand rises with larger temperature differences between day and night, they exclusively launched ‘Levi’s Warm Jeans’ at the end of October, achieving over 900 million KRW in orders from the launch broadcast alone. Lotte Homeshopping plans to focus on selling seasonal products starting this month, based on forecasts that the number of days below freezing will be higher than usual this winter.

On the 7th, through the fashion specialty program ‘L Show,’ they will launch ‘Georges Rech Fleece Pants,’ and on the 8th, the exclusive brand ‘Laurel’s’ ‘Cashmere Blended Coat.’ On the 20th at 8:15 AM, ‘Young Style’ will sell the ‘Lunacores Saga Fox Wool Coat,’ which uses highly insulating wool material suitable for winter outings. Additionally, goose down products that have been popular this year, such as the ‘Giospirit Heavy Down Padding’ and ‘Daniel Este Mid-weight Goose Down,’ will also be introduced this month.

Sales of winter home appliances with features such as safety and low noise will also be expanded. Since the launch of the new product ‘Boiro Electric Blanket’ on the ‘Choi Yura Show’ last September, which recorded about 90,000 units sold and 15 billion KRW in orders, broadcasts for home appliances to survive the winter will be increased.

This content was produced with the assistance of AI translation services.