Zaigle Launches Next-Generation Air Fryer 'Zaigle OneQ' Home Shopping Marketing Through SK Stoa
[Asia Economy Reporter Yoo Hyun-seok] Zaigle announced that it will conduct home shopping marketing for its new kitchen appliance product, Zaigle OneQ, through the T-commerce channel SK Stoa for one hour starting at 5:36 PM on the 3rd.
Zaigle OneQ is a next-generation air fryer product that integrates wok, fry, and pot functions, addressing the drawbacks of existing air fryer products that cook in only one direction. It automatically flips ingredients and maximizes cooking efficiency through an internal infrared heating and hot air control system that reaches a maximum temperature of 250 degrees Celsius.
It is gaining attention for its versatility. Zaigle OneQ can handle most cooking methods including frying, stir-frying, grilling, and steaming. It can be used regardless of ingredients or cooking methods, including rapidly growing HMR (Home Meal Replacement) products such as japchae, pasta, and steamed chicken. The company expects it to become a trend in next-generation kitchen appliances.
Zaigle plans to actively expand marketing for Zaigle OneQ starting with this home shopping broadcast. While significantly improving its deficit through management efficiency efforts carried out since early this year, the company aims to rebound sales through Zaigle OneQ.
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A Zaigle representative said, “Since its launch in early last month, inquiries about Zaigle OneQ have been rapidly increasing, and the company considers it a key item for sales growth,” adding, “As a next-generation air fryer developed over more than three years reflecting various consumer opinions, we are confident it will become a trend-setting product in the kitchen appliance market.”
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