Lotte Confectionery Unveils 10 Pepero Day Special Products Featuring 'Pepero Friends'
[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 3rd that it has launched various special edition products ahead of Pepero Day on the 11th.
This year’s special edition products total 10 types, featuring the ‘Pepero Friends’ characters to give a cute and friendly impression. These 10 types are organized into three main lineups: ‘Large,’ ‘Value,’ and ‘Long,’ expanding the range of choices for consumers.
The ‘Large’ special edition products are gift sets containing 8 boxes of Pepero in a large case, enlarged to 4 times the size, available in three varieties: Crunky, Almond, and Choco. Additionally, there is an ‘Assort’ set containing two each of four types: Choco, Almond, Nude Choco, and White Cookie Pepero, and a ‘Sampler’ set containing one each of six types: Choco, Almond, Nude Choco, White Cookie, Crunky, and Nude Cream Cheese.
The ‘Value’ special edition products are gift sets containing 3 to 5 Pepero sticks, relatively smaller than the large edition sets. There are two types wrapped in transparent vinyl with ribbons (containing 4 and 5 sticks) and one type shaped like a red envelope (containing 3 sticks).
These products are priced according to the number of Pepero sticks included, with no additional cost for packaging. The price per Pepero stick is 1,500 KRW based on the suggested retail price.
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The ‘Long’ special edition products contain larger-sized Pepero. The shape of each individual snack is bigger and thicker than regular Pepero, and the texture is crunchier. There is the ‘Cereal Long Pepero’ (7,000 KRW), individually wrapped and packed in a cylinder, and the ‘Big Crunky’ (6,000 KRW), a large Crunky Pepero packed in a hexagonal paper box.
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