"AI Recommends Funds for You" Samsung Life to Launch Service Starting Tomorrow
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Monthly Regular Provision of Fund Portfolio Reflecting Financial Market Conditions
[Asia Economy Reporter Oh Hyung-gil] Samsung Life Insurance announced on the 3rd that it will provide an 'Artificial Intelligence (AI) Fund Recommendation Service' on its website and mobile application (app).
Starting from the 4th, this service is a robo-advisor asset management service using AI algorithms, launched in collaboration with 'Fount,' a leading company in the industry. It comprehensively analyzes global macroeconomic forecasts, expected returns, and volatility by asset class to recommend domestic and international fund portfolios tailored to the investment preferences of variable insurance subscribers.
'Fount' is the number one company in total assets under management in the robo-advisor industry and possesses a robo-advisor engine and capabilities that have been proven excellent through years of operation in domestic financial sectors such as banks and insurance.
Variable insurance is a long-term financial product where the final rate of return can vary significantly depending on performance. Therefore, managing returns by changing funds according to market conditions after subscription is very important, but it is not easy for customers to directly judge market conditions and select funds.
To assist customers with fund management, Samsung Life Insurance introduced the industry's first 'Variable Insurance Fund Management Service' in October 2018. This service consisted of two parts: the 'Fund Addition Service,' which adds new funds to past contracts, and the 'Recommended Fund Portfolio Service.'
Among these, the 'Recommended Fund Portfolio Service' offers various portfolios including domestic and international stocks and bonds. It has provided the 'S Asset Allocation Fund,' which automatically adjusts investment proportions according to market conditions, and the 'Model Portfolio,' where experts recommend individual funds and proportions monthly. With the introduction of the AI robo-advisor, the 'AI Recommended Fund Portfolio' has further refined the existing 'Model Portfolio.'
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A Samsung Life Insurance official said, "Continuous fund management is important to achieve stable returns over a long period after subscribing to variable insurance," adding, "We hope customers manage their funds timely through this service, leading to improved returns."
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