Gmarket and Auction Partner with Ottogi to Launch 'Emergency Food Pantry'

[Asia Economy Reporter Seungjin Lee] Ottogi is participating in Gmarket and Auction’s ‘Big Smile Day,’ operated by eBay Korea, to exclusively showcase limited edition goods and new products. Each type is prepared with 5,000 units and will be sold in limited quantities of 10,000 units each on Gmarket and Auction starting November 2. Additionally, popular products will be offered at discounts of up to 40% through the Ottogi brand store.

The specially produced goods exclusive to Big Smile Day are the ‘Ottogi Emergency Food Pantry,’ released in two types: the ‘Home Stay Pantry,’ consisting of products suitable for eating at home according to preferences or purchase purposes, and the ‘Camping Pantry,’ ideal for taking to camping sites. Each pantry is filled with popular Ottogi products, with 5,000 units prepared per type and sold in limited quantities of 10,000 units each on Gmarket and Auction.

The pantry, meaning a food storage room, is considered a representative item in the post-COVID-19 era as it allows those who prefer home-cooked meals over dining out to neatly store processed foods purchased in bulk online. The two limited edition pantries introduced this time come in compact sizes of two-tier and three-tier, respectively, and are expected to be popular as interior decoration items that can be placed in the kitchen or beside the bed or used to neatly store various items.

The ‘Home Stay Pantry’ includes five each of Cup Noodles Spicy Flavor and Udon Flavor, and a total of 20 products consisting of seven types: Jin Ramen Spicy Cup, Jin Ramen Mild Cup, Sesame Ramen Cup, Yeol Ramen Cup, and Jin Jjambbong Cup.

The ‘Camping Pantry’ contains three each of Ottogi’s representative 3-minute Beef Curry and Beef Jjajang, two each of four types of Ottogi Cupbap (Kimchi Tuna Rice Bowl / Spicy Pork Rice Bowl / Tuna Mayo / Seoul-style Seolleongtang Soup Rice Bowl), and six packs of delicious Ottogi rice, totaling 20 products. The price of the ‘Home Stay Pantry’ is 24,500 KRW, with the Big Smile Day discount applied for a final price of 15,600 KRW, and the ‘Camping Pantry’ is priced at 35,700 KRW, with the Big Smile Day discount applied for a final price of 24,560 KRW.

Among pantry purchasers, 20 people will be selected through an Instagram event to receive a ‘Big Smile Day’ comprehensive set containing 23 popular Ottogi products. In addition, Ottogi’s new products will be offered at discounted prices. Recommended products include ‘Craft Curry,’ ‘Craft Jjajang,’ ‘Ipsae Mandu,’ ‘Odongtongmyeon Cup,’ and ‘Baguette Dog.’

By clicking on the ‘Ottogi Brand Store’ on the Big Smile Day promotion page, customers can find various steady sellers at discounts of up to 40%. A ‘20% discount coupon’ exclusive to the Ottogi brand is also provided. Smile Club members receive a coupon offering up to 4,000 KRW off on purchases over 9,900 KRW, while general customers receive a coupon offering up to 3,000 KRW off on purchases over 9,900 KRW. Recommended products include ‘Ottogi Rice,’ ‘Jin Ramen,’ and ‘Ottogi Frozen Pizza.’

Lee Sang-hoon, Manager of the Mart & Beauty Division at eBay Korea, said, “To provide a fun shopping experience for Big Smile Day, we collaborated with Ottogi to produce and showcase a special pantry. We filled it only with popular products suitable for home stay or camping in line with the COVID-19 era, and the pantry is also great as an interior decoration item, so we expect explosive consumer interest.”

This content was produced with the assistance of AI translation services.