CJ ONE 10th Anniversary, Monthly Average App Users Surpass 3 Million

[Asia Economy Reporter Seungjin Lee] CJ ONE, the integrated membership service operated by CJ OliveNetworks, is celebrating its 10th anniversary by hosting a customer appreciation event throughout November, offering great benefits.

Launched in 2010, CJ ONE has grown annually with various benefits and differentiated marketing, including ▲earning and using points across more than 30 CJ brands ▲cultural events through exhibition and performance partnerships ▲a rechargeable CJ Gift Card with automatic point accumulation ▲a VIP membership system, and now boasts 27 million members, becoming a leading membership service in Korea.

Notably, over 15 million customers use CJ ONE affiliated brands at least once a year, and an average of 3 million users per month actively use the CJ ONE mobile app for point accumulation and redemption, as well as participation in various events, indicating a high proportion of active app users.

Additionally, consumer behavior has shifted from focusing on just one or two specific brands to cross-using multiple CJ brands.

Recently, the usage share of CJ ONE customers has sharply increased for TVING and Olive Young, with Olive Young, O Shopping, and CGV ranking highest in usage frequency and sales share.

To start, CJ ONE will hold a 10th anniversary teasing event until the 8th to share memories of the past decade with customers. Any CJ ONE member can easily enjoy a nostalgic journey and event benefits through the app.

By simply clicking ‘Check My 10 Years’ on the event page, users can view their entire history with CJ ONE, including ▲membership duration ▲total purchase history ▲points earned and used ▲most frequently used brands. The first 100,000 participants will receive a Twosome Place Americano 1+1 coupon.

Moreover, by sharing their ‘My 10 Years Results’ on Instagram with the required hashtags, 200 winners will be selected by lottery to receive 5,000 points each in an SNS event, providing an opportunity for customers tired of social distancing due to the prolonged COVID-19 pandemic to connect online.

Kim Woosang, head of CJ OliveNetworks’ CJ ONE marketing team, said, “We prepared the 10th anniversary event to give back to customers who have loved CJ ONE unconditionally. Reflecting the trends of our main customer base in their 20s and 30s, we designed the event with a Newtro concept, so we ask for your great expectations and participation.”

Meanwhile, the main 10th anniversary event, ‘Yeol Doljanchi’ (10th Birthday Party), will run for three weeks from the 9th to the 30th, offering prizes worth a total of 100 million KRW, including goods produced in collaboration with popular SNS brands and pure gold first birthday rings.

This content was produced with the assistance of AI translation services.