'20th Anniversary' CJ O Shopping 'Funshop' Enhances Customer Shopping Convenience

Cumulative Page Views of 1.3 Billion, 100,000 Products Sold
Establishing Itself as Korea's Leading Fun Curation Commerce Platform

[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division announced on the 2nd that 'Funshop' is renewing its UI (User Interface) on its 20th anniversary to enhance customer shopping convenience. The core of this UI overhaul is the transformation into a customer-centric commerce platform. Along with reorganizing product categories, the plan is to increase storytelling-type content to evolve into a ‘fun curation’ online mall where shopping can be enjoyed like a game.

Since opening in November 2002 as a specialty shopping mall for unique products, Funshop has sold figures and various idea products. It is especially praised for capturing the hearts of ‘Eoreuni’ (a portmanteau of adult and child) customers by discovering and selling products reflecting the lifestyles of people in their 30s and 40s. Over the past 20 years, Funshop has accumulated 36 million visitors, about 1.3 billion page views, 100,000 products sold, and more than 17,000 contents in its trend curation magazine service ‘Funtana.’

The key theme of this UI renewal is strengthening product curation capabilities through shopping category reorganization. The existing 11 categories, reminiscent of a department store?from basement level 1 food to 10th floor variety and hobbies?will be integrated into five categories. These are ‘Play’ for toys and figures, Funshop’s representative products; ‘Tech’ including sports, automotive tools; ‘Life’ gathering lifestyle idea products; ‘Food’ featuring direct-from-farm agricultural, marine products and food; and ‘Fashion’ focusing on cost-effective clothing brands. This popular category structure improves search ease so customers can quickly find desired products.

Various new features will also be added to the Funshop mobile application, officially launched last March. A ‘Shopping Swipe’ feature allows users to browse products in their desired category by swiping left or right, enhancing search navigation and shopping enjoyment. Additionally, a ‘Toolbar’ has been created at the bottom of the app, gathering frequently used functions such as search, category menu, events, and information lookup in one place.

Finally, Funshop’s greatest strength, informational content, will be enhanced. The ‘Funtana Magazine,’ which introduces the latest shopping trends and unique products worldwide, and the ‘#Story’ channel, which presents Funshop’s listed products from the perspective of product planners, will be revamped. The plan is to improve readability by changing the content format from a table of contents style to image banner style. Furthermore, customers can newly experience ‘Funshop Editor Reviews,’ where Funshop editors personally review products desired by customers.

Promotions will also be held for customers who have supported Funshop over the past 20 years. On the 2nd, ‘Funshop Live’ on Funshop’s YouTube channel will feature a customer communication-focused broadcast including real-time Q&A with customers, introduction of the Funshop renewal, and gift quizzes. In addition, throughout this month, various events filled with Funshop’s unique fun will be presented, such as ‘Money Come Down Funshop Special,’ selling Funshop’s main products at super special prices, and ‘Wise Dictation,’ offering 4,000 won in points weekly for a month without conditions.

This content was produced with the assistance of AI translation services.