BC Card, Brand Design Contest... Prize Money 7 Million Won

Deadline until the 18th
Final selection based on conciseness, scalability, and trendiness
To be used for future marketing and promotional activities

[Asia Economy Reporter Ki Ha-young] BC Card announced on the 2nd that it will hold a brand design contest with a total prize of 7 million KRW for its reward service 'TOP Points.'

Through this design contest, BC Card plans to renew the TOP Points brand design, which has been used for the past 12 years, to suit the digital finance era.

The new brand design should express the 'Smart TOP Points Life' that BC TOP Points pursues. In particular, it is expected to feature a more intuitive and youthful design targeting the digitally savvy MZ generation (Millennials + Generation Z).

Applicants must create and submit a brand design they have planned themselves for TOP Points, produced as at least three types of promotional materials such as door stickers, decals, and X banners.

BC Card will select one final work based on ▲simplicity ▲scalability ▲trendiness and award a prize of 7 million KRW. The winner (team) will be notified by the end of November, and the final selected brand design will be used in BC Card's future TOP Points marketing and promotional activities.

This contest is open to anyone interested in brand design. Applications can be submitted through the crowdsourcing platform Loudsourcing by the 18th.

Kim Kwang-dong, Head of Communications at BC Card (Executive Director), said, "BC Card is a comprehensive financial platform that provides not only innovative and convenient payment services but also customized benefits encompassing customers' lifestyles, such as TOP Points. We hope many participants will showcase their ideas through this brand design contest."

This content was produced with the assistance of AI translation services.