Hanssem Nexus, 2020 F/W Premium Furniture New Products Catch Attention

Premium Outdoor Furniture Brand 'Kettal' Showroom Attracts Attention

A garden decorated with premium outdoor furniture brand 'Kettal'.
A garden in Gwangju, Gyeonggi-do, by 'Farmers Daddy', styled with premium outdoor furniture products from 'Kettal'.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Premium total home living brand Nexus announced on the 30th that it has introduced new high-end furniture products for the 2020 F/W season, including the European premium outdoor furniture brand 'Kettal.'

Last November, Nexus officially entered the domestic premium furniture market by opening the 'Nexus Flagship Seoul' showroom located in Hakdong, Seoul. Spanning approximately 3,300㎡ (1,000 pyeong) from basement level 2 to the 6th floor, it showcases over 20 luxury imported furniture brands led by Italian furniture brands Molteni & C and Dada. Nexus will unveil a large number of new F/W season products ahead of its first anniversary on the 19th of next month.

Recently, outdoor living cultures such as spending time in gardens or terraces, similar to those abroad, have begun to gain popularity, and residential lifestyles harmonizing with nature, such as 'Supswe-gwon' (forest proximity) and 'Roof Garden,' are emerging as new trends. Demand for outdoor furniture such as sofas, tables, and armchairs is increasing as people seek to spend time with family and acquaintances on terraces, balconies, and yards of country houses and townhouses.

Kettal, a premium outdoor design furniture brand launched in Spain in 1964, is sold in more than 60 countries worldwide, including the United States and Europe. Due to the nature of outdoor furniture exposed to the elements, it uses 'Teak wood,' the highest quality hardwood used in European luxury homes and yachts, providing superior durability.

It boasts a luxurious design that can decorate spaces like lounges in high-end hotels and resorts. The terrace and rooftop of 'Nexus Flagship Seoul,' which simulate actual high-end residential spaces, feature an outdoor furniture showroom furnished with Kettal products, attracting attention.

In addition, new luxury imported furniture items were introduced, including lighting from the Italian luxury furniture brand Molteni and the 'ARC Table' designed by world-renowned architect Norman Foster.

A Nexus representative said, "As demand for outdoor furniture has increased among customers living in luxury homes recently, we introduced premium outdoor furniture brands like Kettal. We will continue to introduce high-end imported furniture to lead the premium residential culture in Korea."

Meanwhile, to celebrate the first anniversary of Nexus Flagship Seoul, Nexus held an F/W new product furniture exhibition event over two days from the 28th to the 29th at 'Farmers Daddy' in Gwangju, Gyeonggi-do, operated by architect Choi Si-young. Under the concept of 'A Small Farm Party for Comfort and Healing,' a garden tour was held along with an outdoor furniture exhibition prepared by Nexus in the garden of 'Farmers Daddy.'

This content was produced with the assistance of AI translation services.