Lotte Homeshopping Donates 40 Million KRW for COVID-19 Relief Kit Production Fund

[Asia Economy Reporter Seungjin Lee] Lotte Homeshopping delivered 40 million won raised through a customer event planned to support vulnerable groups struggling due to the novel coronavirus disease (COVID-19) to the Salvation Army Charity Pot Headquarters on the 29th.

The delivery ceremony held at the headquarters in Yangpyeong-dong, Yeongdeungpo-gu, Seoul, was attended by Kim Jong-young, Head of Marketing Division at Lotte Homeshopping, Kwak Chang-hee, Secretary General of the Salvation Army Charity Pot Headquarters, Lee Young-rok, Director of the National Natural Recreation Forest Management Office, and other related personnel.

Lotte Homeshopping and the Korea Forest Service’s National Natural Recreation Forest Management Office jointly donated 40 million won raised through a customer camping event as support funds to help marginalized groups overcome COVID-19 to the Salvation Army Charity Pot Headquarters. The donation will be used to produce ‘emergency relief kits’ consisting of medical supplies such as hand sanitizers and masks, as well as instant food, which will be delivered to 500 vulnerable households nationwide.

Lotte Homeshopping planned a customer participation camping event with the Korea Forest Service’s National Natural Recreation Forest Management Office with the purpose of experiencing domestic forest culture and overcoming ‘Corona Blue’ (depression caused by COVID-19) together. A total of 80 teams were selected over two rounds (October 24 and October 31), and the Korea Forest Service’s National Natural Recreation Forest Management Office provided locations free of charge at Sambong Natural Recreation Forest in Hongcheon, Gangwon Province, and Deogyusan Natural Recreation Forest in Muju, Jeonbuk Province.

Lotte Homeshopping covered all equipment costs necessary for camping and allocated a donation amount worth 500,000 won per participating customer team. Additionally, on the day of the event at the camping sites, various programs such as ‘writing support messages to overcome COVID-19’ were operated to support vulnerable groups affected by COVID-19, along with content to promote a safe and proper camping culture.

Kim Jong-young, Head of Marketing Division at Lotte Homeshopping, said, “We planned a participatory program in the form of donation funding for marginalized groups and customers struggling due to COVID-19. We hope that the funds raised through the program will be of some help to the vulnerable groups, and we pray that everyone will wisely overcome this COVID-19 crisis together.”

This content was produced with the assistance of AI translation services.