Bodyfriend's 'W Cold and Hot Water Purifier Brain Core' Sales Soar Immediately After Launch

Renewed Water Purifier with Core Features Intact, Lowered Price

Bodyfriend announced on the 28th that the 'W Cooling and Heating Water Purifier Brain Core (CORE),' released last month, has been showing strong sales momentum since its launch. Photo by Bodyfriend

[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 28th that the 'W Cold and Hot Water Purifier Brain Core (CORE),' launched last month, has been showing strong sales momentum since its release.

The W Cold and Hot Water Purifier Brain Core is a renewed new product that maintains the core functions of Bodyfriend's bestseller 'W Cold and Hot Water Purifier Brain,' which won the 2020 CES Innovation Award in the Health and Wellness category, but at a reasonable price. This product uses a direct water supply system without a reservoir for both purified water and cold/hot water, applying stainless steel direct water pipes that are resistant to contamination and corrosion. The stainless steel cork is detachable for hygienic management. It also features an untact management system that allows sterilization and filter replacement without a professional technician visit.

Through a display dial designed to match the user's line of sight, users can easily adjust the water dispensing type according to the drinking situation. It offers five temperature-based modes including fresh direct water 'Purified Water,' 'Cold Water,' 'Formula,' 'Green Tea,' and 'Coffee.'

Bodyfriend's technology is fully concentrated in the purifier's core filter. The Super ONE filter, which combines six filtration stages into one, perfectly removes 99.9% of rust residue, general bacteria, as well as Salmonella, super bacteria, and norovirus. It has passed 81 types of purification performance and elution stability tests, uses WQA-certified overseas materials, and contains four major minerals.

A Bodyfriend representative said, “The W Cold and Hot Water Purifier Brain Core is a product that selectively includes only the core functions of the existing higher-end model at a reasonable price,” adding, “It is very suitable for the recent trend of non-face-to-face management and is expected to gain tremendous popularity.”

The W Cold and Hot Water Purifier Brain Core is available for a monthly rental fee of 32,900 KRW (based on 60 months).

This content was produced with the assistance of AI translation services.