Mercedes-Benz Korea Ranks No.1 for 5 Consecutive Years in Imported Car AS Category of the Korea Quality Satisfaction Index

Highest Scores in All Categories Including Reliability and Stability

Mercedes-Benz Korea has been selected as the No. 1 in the Imported Car After-Sales Service category of the Korea Quality Satisfaction Index for five consecutive years. The photo shows, from left, Ji-seop Kim, Acting President and CEO of Mercedes-Benz Korea, and Sang-jin Lee, Chairman of the Korea Standards Association. Photo by Mercedes-Benz Korea

[Asia Economy Reporter Jihee Kim] Mercedes-Benz Korea announced on the 26th that it has been selected as the No. 1 in the imported car category for automotive AS service in the ‘2020 Korea Satisfaction Index (KS-QEI)’ for the fifth consecutive year.

The Korea Standards Association and the Korea Society for Quality Management measure customer satisfaction with products and services and announce the Korea Satisfaction Index (KS-QEI) annually. This is determined through surveys conducted with actual consumers and expert groups in the relevant fields.

Mercedes-Benz Korea received the highest scores among imported car brands in all evaluation categories, including reliability, stability, and brand awareness. To enhance differentiated service and customer satisfaction, Mercedes-Benz Korea has continuously invested in expanding infrastructure, operating a total of 59 official showrooms nationwide, 70 official service centers, and approximately 1,200 work bays. Additionally, it has deployed about 1,500 professional technicians who have completed a minimum of 320 hours of specialized training per person and conducts over 30 technical and service expert training programs annually to provide the highest quality customer service.

Furthermore, it introduced the ‘Mobilo’ service, which offers free vehicle towing and accident consultation services to official service centers regardless of distance in case of an accident. Last year, to ensure smooth parts supply, the Mercedes-Benz parts logistics center located in Anseong, Gyeonggi-do, was expanded to twice its size, and the ‘Express Service’ was introduced to optimize the process from reception to delivery and minimize service time.

Kim Jiseop, Acting President and CEO of Mercedes-Benz Korea, stated, “We have continuously strived to provide premium services that impress our customers, matching the best products, and through these efforts, we have achieved the top position in the imported car after-sales service category of the Korea Satisfaction Index for five consecutive years.”

This content was produced with the assistance of AI translation services.