Hankook Tire Ranks No.1 for 12 Consecutive Years in Tire Category of 'Korea Quality Satisfaction Index'

[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 26th that it has won first place for 12 consecutive years in the automobile tire category of the "Korea Quality Satisfaction Index (KS-QEI)."

In this "Korea Quality Satisfaction Index" evaluation, Hankook Tire achieved excellent results in both the "Usage Quality Index," including performance, reliability, and safety, and the "Emotional Quality Index," including image, recognition, and novelty.

The automobile tire category evaluation was conducted with a consumer group composed of self-drivers who have purchased and used the target products or have experience using them, and an expert group composed of sellers who have distributed the products for more than six months.

Meanwhile, the "Korea Quality Satisfaction Index," organized by the Korea Standards Association and jointly conducted with the Korea Society for Quality Management, is the most prestigious comprehensive quality satisfaction indicator in Korea that evaluates customer satisfaction and quality excellence of products and services based on consumers with usage experience and experts in the relevant field.

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