KOTRA Opens Direct Purchase Channel for Korean Products on Australian Online Malls

[Asia Economy Reporter Kiho Sung] KOTRA announced on the 26th that it has opened a 'K-Consumer Goods Exclusive Pavilion' on the Australian online malls Emplaza and eBay Australia. This is the first time a direct purchase channel for Korean products has been opened on Australian online malls.

Emplaza hosts fashion and beauty products from 120 domestic companies. On eBay Australia, products from 12 Korean companies have been listed.

Due to the COVID-19 pandemic, Australia is enforcing strict lockdown measures. Korea's exports to Australia amounted to 4.44 billion dollars by September this year, a 24.8% decrease compared to the same period last year. On the other hand, Australia's online consumer market size is rapidly growing, expanding by 35.4% compared to the previous year.

KOTRA helps Korean companies overcome geographical and physical limitations when entering the Australian market. To this end, it is expanding cooperation with local online operators equipped with logistics systems. In addition to supporting product listings, it plans to back online promotions and influencer marketing.

In particular, Emplaza has established a fast system differentiated from other local distribution networks by directly handling customs clearance and logistics through its Korean corporation. In Australia, domestic delivery for online shopping also takes about a week. Through Emplaza, Australian consumers will be able to receive Korean products within two weeks.

Byun Yongseop, head of KOTRA Melbourne Trade Center, said, "Logistics must be supported to succeed in the Australian online market," and added, "We will expand the size of the Korean pavilion by cooperating with local power sellers capable of third-party logistics services (3PL)."

This content was produced with the assistance of AI translation services.