Haman 'Shine Muscat' Sweetly Fills the Nationwide Palate

Promotion Event Held at Over 50 eMart Stores Nationwide Until the 1st of Next Month

On the 24th, Jo Geun-je, the mayor of Haman County, visited the Daegu e-Mart Wolbae branch to actively support the promotional event for Haman's 'Shine Muscat'. (Photo by Haman County)

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Choi Hyun-joo] The 'Shine Muscat' grapes grown in Haman-gun, Gyeongnam, are expected to sweeten the taste buds of the entire nation this fall.

Haman-gun announced on the 25th that based on the Shine Muscat direct transaction contract signed last month, a planning and promotional event will be held from the 30th of this month to the 1st of next month at over 50 e-mart stores nationwide.

This event was prepared to secure stable sales channels and increase farmers' income by reducing distribution stages as the seedless green grape Shine Muscat, emerging as a new high-income crop in the region, is being shipped in earnest.

Before the full-scale promotional event, on the 24th, a Haman Shine Muscat planning and promotional event was held at the e-mart Daegu Wolbae branch, attended by about 10 people including Jo Geun-je, Haman-gun governor, Lee Kwang-seop, chairman of Haman County Council, and 5 e-mart officials including Executive Director Park Jeong-hwan.

An official from the Haman-gun Agricultural Technology Center said, "The cultivation area of Shine Muscat has rapidly increased from 7 farms and 5 hectares in 2017 to 80 farms and 35 hectares this year," adding, "To secure stable sales channels and reduce distribution stages, we plan to supply consumers with affordable prices and maintain high sales prices and income increases for producers by promoting direct transactions of all Shine Muscat produced in Haman-gun with e-mart in the future."

This content was produced with the assistance of AI translation services.