Public Shopping "On the Verge of Achieving 1 Trillion Won in Sales This Year"

[Asia Economy Reporter Moon Hyewon] Public Shopping, celebrating its 5th anniversary, is one step closer to achieving 1 trillion KRW in sales.

According to Public Shopping on the 25th, the cumulative sales of Public Shopping have surpassed 762.8 billion KRW as of this month. This is close to the management goal of 830 billion KRW set by Public Shopping for this year.

Since the beginning of this year, Public Shopping's channel awareness has significantly increased due to the spread of non-face-to-face shopping caused by the novel coronavirus disease (COVID-19) and its designation as an official mask sales outlet, recording sales of 454.5 billion KRW and a profit of 7.6 billion KRW in the first half of the year. Last month, it also surpassed 100 billion KRW in monthly sales for the first time since its launch.

Public Shopping aims to achieve 240 billion KRW through proactive marketing plans for the peak shopping months of November and December. Based on this, it plans to realize the goal of reaching 1 trillion KRW in sales.

The masks sold by Public Shopping exceeded 35 million units as of last month. Mask sales broadcasts have resulted in increased awareness and a rise in active customers. According to a home shopping brand awareness survey conducted in June, Public Shopping's awareness rose by 8.9 percentage points compared to the previous year, reaching 84.7%, marking the highest increase among the seven TV home shopping channels.

Additionally, the number of active customers has increased by 2 million this year, surpassing 7 million as of October. In particular, last month, a discount promotion for multiple purchases of the same product during Chuseok was highly effective, increasing so-called 'regular customers' who ordered three or more times by more than 16%.

Public Shopping plans to continue various projects for its public responsibilities, such as launching a dedicated daily necessities sales program called 'Filmart' and increasing sales of win-win cooperation products. In January next year, it will open mobile live commerce to more rapidly introduce products from small and medium-sized ventures, agriculture, livestock and fisheries, and small business owners.

This content was produced with the assistance of AI translation services.