illoom, Realizing the Dream Romance 'My illoom Life' Second TV CF 'Romance Edition' Released

Aspiration for 'Illoom Saenghwal,' a New Lifestyle Never Seen Before

Scenes from the second TV commercial of 'My Illoom Life' released by Illoom.
[Photo by Illoom]

[Asia Economy Reporter Kim Jonghwa] Il룸, the lifestyle furniture brand of the Persis Group, will release a new TV CF titled "Romance Edition" for the "2020 My Il룸 Life" campaign on the 20th. This advertisement is a follow-up to the "Customization Edition" launched last September.

The new advertisement for the My Il룸 Life campaign conveys the message that through the new products introduced by Il룸, consumers can enjoy not only the exceptional seating comfort as if they were in first class on an airplane but also the convenience that completes their own premium lifestyle in everyday life. It makes people admire the lifestyle they can enjoy through Il룸 by offering products perfectly tailored to the lifestyle everyone has dreamed of at least once.

The advertisement begins with a view outside an airplane window and shows Il룸 brand model Gong Yoo using a tablet PC in a comfortable posture as if seated in first class. In the ad, Gong Yoo uses a minibar and table within arm's reach while seated and rests on a motion lounge bed. This space evokes the image of an airplane first-class cabin, arousing consumers' curiosity. At the end, as the camera pulls back, the space is revealed not to be inside an airplane but a living space staged with Il룸's new product, the "Motion Lounge Bed."

The Il룸 product featured in the advertisement is the "Placer Motion Lounge Bed," scheduled for official release at the end of November. It is an innovative product that allows easy angle adjustment to a comfortable posture, equipped with various side modules such as a minibar, multi-side cabinet, and partition, enabling users to combine them according to their desired lifestyle to create a private space.

Along with the release of the 2020 My Il룸 Life - Romance Edition TV CF, Il룸 will open a microsite where consumers can directly and indirectly experience the lifestyle with the Motion Lounge Bed, as well as offline exhibition spaces for professional consultation and product trials. The exhibition spaces will operate at Il룸's Mapo Seodaemun and Songpa stores, and experiences are available by reservation through the microsite. The microsite will be accessible from the 20th, and the exhibition spaces will be open from the 23rd.

An Il룸 brand representative stated, "Il룸 continuously conducts the 'My Il룸 Life' campaign to more familiarly convey Il룸's value as a lifestyle brand that changes life beyond furniture. Through this campaign, we aim to evoke consumer empathy for Il룸 life by showcasing various lifestyles with Il룸, including not only living 'tailored to the style I want' but also living 'where the dreamed image is realized.'"

This content was produced with the assistance of AI translation services.