Daybreak Releases "Cheer Song for You" Sung by the Band

[Asia Economy Reporter Seolgina Jo] "To you who resembles the shining sun over there, to you who inevitably rises, there is no room for any darkness or cold to seep in."

A 'Cheer Song for You' has been released for the 20-something youth who work part-time at a mart during the day and continue fierce challenges by drawing webtoons at night.

On the 20th, SK Telecom unveiled the music and video of the campaign 'Cheer Song for You,' which creates songs about the stories of 20-something youth together with popular singers Daybreak and SURL (Seol). The campaign aims to deliver messages of encouragement and comfort tailored to the perspectives of 20-something youth who carry various worries such as love, studies, and career paths.

About 1,300 young people in their 20s submitted stories for this campaign. Daybreak and SURL (Seol), who participated in the campaign, each selected one story and produced music and related visuals together with the protagonists of the stories.

First, Daybreak released the song ‘Go on’ to cheer on 26-year-old Lee Jinhee, who dreams of becoming a webtoon artist, working part-time at a mart during the day and drawing webtoons at night. SURL (Seol) created the song ‘Bit’ (Light) together with 27-year-old CEO Kim Nahyun, who runs a one-person business selling handmade bags, scarves, and other accessories. The song expresses her freedom and confidence as she quietly pioneers her own path after giving up on entering university.

Videos capturing the daily lives of Lee Jinhee and Kim Nahyun, the protagonists of ‘Go on’ and ‘Bit,’ as well as the song production process, were also released. Young people in their 20s who participated in the video screening expressed empathy with the protagonists, whose lives were not much different from their own, and said they received much comfort.

These songs have been available since 12 PM on the same day through music streaming services such as FLO, Melon, and Genie, and related videos can be viewed on SK Telecom’s official YouTube channel.

Song Gwanghyun, head of PR2 at SK Telecom, said, "This campaign was planned to encourage and comfort the dreams and challenges of 20-something youth at their level," adding, "We will continue to present various programs to communicate sincerely with young people."

This content was produced with the assistance of AI translation services.