Haenam-gun Wins 'Grand Prize' in South Korea SNS Basic Local Government Category

The Only Grand Prize in Jeonnam, Active Communication Including Promotion of Self-Produced YouTube Videos

Haenam-gun received the Grand Prize in the Basic Local Government category at the 10th 2020 Korea SNS Awards. (Photo by Haenam-gun)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Haenam-gun, Jeollanam-do announced on the 19th that it won the Grand Prize in the Basic Local Government category at the 10th 2020 Korea SNS Awards.

The Korea Social Content Promotion Association hosts the Korea SNS Awards, supported by the Ministry of Science and ICT and the National Information Society Agency. It is the most prestigious award in Korea that evaluates and honors the use of SNS by public institutions and companies.

Following last year's Excellence Award, Haenam-gun won the Grand Prize this year, being the only local government in Jeollanam-do, including metropolitan cities and counties, to achieve this, marking two consecutive years of winning.

Haenam-gun has promoted strengthening social media (SNS) marketing as a key task of the 7th elected administration, informing the public about government policies, Haenam's history, culture, tourism, and specialties through Facebook, blogs, Twitter, and more.

Additionally, Haenam launched a YouTube channel to showcase its charm, producing promotional content directly created and starring public officials, which has attracted attention through video production.

Haenam-gun's YouTube channel has achieved over 125,000 views in just over a year, and notably, its Facebook followers have surpassed 31,000, ranking first among county-level governments in Jeollanam-do.

Through this, Haenam-gun is recognized for its active communication with residents across all aspects of government, with unusually high participation from residents via SNS at the county level.

Mayor Myung Hyun-kwan stated, “Strengthening communication through SNS and delivering useful government news will lead to two-way communication and administrative trust. We will continue to enhance SNS marketing to promote Haenam nationwide and quickly build consensus with residents in line with the changing times.”

This content was produced with the assistance of AI translation services.