Gyeongbuk Province, 'Sale Festa' Live Commerce First Broadcast ... Real-Time Streaming

Live Broadcast of Gyeongbuk Sale Festa Specialized App 'Grip' on 21-22

Korea Sale Festa in Myeongdong, Seoul. Photo by Moon Honam munonam@

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Gyeongsangbuk-do announced on the 19th that it will hold a 'Sale Festa Live' sales broadcast selling small and medium-sized enterprise products through the mobile live commerce specialized app 'Grip' for two days starting at 6 p.m. on the 21st.

The Gyeongbuk Sale Festa project, which has supported online store entry on five shopping malls including Coupang and Wemakeprice since May, recorded sales of 119.6 billion KRW as of the end of September. At the Coupang entry evaluation held in September, 59 out of 68 Gyeongbuk companies were selected for entry, showing a significant increase in interest in non-face-to-face online shopping.

Live commerce is a new form of e-commerce that introduces and sells products to viewers through real-time video streaming. Unlike traditional home shopping, it allows product promotion and sales through real-time comments and communication with consumers. It is especially an effective method for promoting and selling products from small and medium-sized enterprises and small business owners with low brand awareness.

This broadcast will showcase nine products from Gyeongbuk SMEs, including apple juice, meal kits, instant foods, and wood products. Gyeongsangbuk-do explained that the products were selected in line with the trend of non-face-to-face shopping and considering that the main purchasing demographic is customers in their 20s and 30s who are familiar with mobile shopping.

The broadcast will feature both shopping hosts and company representatives appearing together to try a new sales method of directly selling their products online. Popular YouTuber HongGOGO will film a vlog covering Gyeongsangbuk-do’s corporate support initiatives and the live broadcast event as part of new market development efforts.

Governor Lee Cheol-woo stated, "Small and medium-sized enterprises with low recognition have found it difficult to understand consumer needs due to a lack of communication methods with consumers, but we expect that the introduction of live commerce will provide practical help to local SMEs."

This content was produced with the assistance of AI translation services.