Morning Glory Launches 9 New Products in the Biwoom Series

[Asia Economy Reporter Moon Hyewon] Morning Glory announced on the 19th that it has newly launched 9 types of the Bi-um series with a minimalism concept.

The Bi-um series, first released last year, features a sophisticated expression of basic designs that do not follow trends by using calm colors such as warm gray, brown, black, and navy, and is characterized by avoiding excessive packaging.

The newly released Bi-um tumbler is a solid color stainless steel tumbler without patterns, with the Morning Glory English logo designed in uppercase letters at the bottom of the product to enhance its luxury. It has a generous 450ml size and stands out with its sleek, modern design.

The Bi-um clipboard is released in three types of solid color boards without decoration, sized for A4 paper. A black clip is attached at the top for a simple design.

The Bi-um pencil set is a product packaged with five 2B pencils in one set, featuring gold decorations and erasers at the pencil tips to add design points and increase practicality.

Choi Yongsik, head of the Morning Glory Design Research Institute, said, “The simple concept stationery that adults mainly sought is now preferred not only by university students but also by middle and high school students. The MZ generation enjoys expressing themselves by uploading photos and videos of study verification and desk decoration on social media, and the Bi-um series is well received because it expresses various stationery items in a unified mood.”

This content was produced with the assistance of AI translation services.