Samsung Electronics Leads in Consumer Interest, LG Electronics Dominates in Favorability

Source: Global Big Data Research Institute

[Asia Economy Reporter Changhwan Lee] Despite the infectious disease crisis, the amount of information about the two major domestic electronics companies increased compared to last year.

On the 17th, the Global Big Data Research Institute conducted big data analysis on 220,000 sites across 12 channels including news, communities, cafes, YouTube, blogs, Twitter, Instagram, Facebook, KakaoStory, Knowledge iN, companies/organizations, and government/public sectors from July 1 last year to October 8, and the same period this year.

Data related to adults, gambling, transactions, sports, real estate, games, securities, advertisements, and common posts were excluded from the analysis. The companies analyzed were Samsung Electronics and LG Electronics.

As a result of the survey, Samsung Electronics' information volume increased by 25,316 cases, or 4.61%, from 524,239 cases last year to 543,555 cases this year. LG Electronics increased by 16,386 cases, or 6.88%, from 221,674 cases last year to 238,060 cases this year.

In terms of growth rate, LG Electronics slightly outpaced Samsung Electronics, and both companies saw increased interest despite the spread of infectious diseases.

The institute also analyzed the favorability of the two electronics companies during the same period. The net favorability, calculated by subtracting the negative rate from the positive rate, rose from 35.07% last year to 38.64% this year for 'LG Electronics.'

For 'Samsung Electronics,' net favorability was only 15.30% last year but surged to 26.93% this year.

This content was produced with the assistance of AI translation services.