Gungjungbichek Launches '2020 Baby 2-Step Care Campaign'

A Gentle Two-Step System to Strengthen Baby's Natural Skin Power - Mild Cleansing and Deep Moisturizing
Includes Low-Irritation 'Shampoo & Bath' for Babies up to Age 3 and High-Moisture 'Moisture Lotion'

[Asia Economy Reporter Lee Seon-ae] Premium naturalistic skincare brand Gungjungbichek announced on the 16th that it is launching the ‘Baby 2-Step Care Campaign’ to share the secret to precious babies’ first skincare.

In this campaign, through the two basic skincare steps of cleansing and moisturizing encountered daily, it gently cleanses, strengthens the skin barrier with triple moisturizing, and proposes a healthy skin secret that nurtures the baby’s skin’s natural strength. Gungjungbichek Baby 2-Step Care consists of the cleansing line ‘Shampoo & Bath’ and the moisturizing line ‘Moisture Lotion’ for babies from newborns to 3 years old. It balances oil and moisture to prevent the delicate baby skin from losing moisture during bath time, and then strengthens the skin barrier with immediate moisturizing effects for healthy care.

‘Shampoo & Bath’ is a low-irritation shampoo and bath product that has a mildly acidic pH similar to the skin’s, reducing skin irritation during bathing. ‘Moisture Lotion’ is a highly moisturizing cream product for easily drying baby skin. With the immediate effect of triple moisturizing ingredients such as rice, ceramide, and macadamia seed oil, it keeps the skin moist from the moment of application up to 48 hours, improves the skin barrier, and prevents moisture loss. All these products contain natural ingredients extracted from five types of trees?Japanese apricot, peach, mulberry, willow, and pagoda tree?to fundamentally strengthen baby skin.

Additionally, to ensure safe use on baby skin, it is the first domestic infant skincare brand to complete the ‘Hypoallergenic Test’ targeting sensitive skin and received the highest grade ‘Excellent’ in the skin low-irritation test by Dermatest, a German dermatological research institute. It is even safer by excluding harmful suspected ingredients such as allergy-causing fragrances.

As part of this campaign, Gungjungbichek will conduct various promotions and customer participation events. In mid-October, 100 parents with pregnant women and children aged 0 to 3 will be given the opportunity to experience the 2-step full-size products. Selected participants must use the products for one month and write reviews. Among them, outstanding reviewers will receive additional generous gifts such as iPads, hotel accommodation vouchers, and meal tickets. More details can be found on Gungjungbichek’s official Instagram.

A Gungjungbichek official said, “Baby skin with weak immunity can be easily affected by external environments, so it needs to be carefully managed every day,” adding, “Gungjungbichek Baby 2-Step Care gently works on baby skin with the synergy effect of the first step cleansing that removes waste and the second step moisturizing that forms a moist moisture barrier, strengthening the skin barrier and fostering the power to become healthy on its own.”

This content was produced with the assistance of AI translation services.