Gwangju City Appoints Group 'CRAVITY' as Street Promotion Ambassadors for K-POP Stars
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 15th that the 9-member group CRAVITY has been appointed as the promotional ambassador for the ‘Gwangju K-POP Star Street.’
CRAVITY is a talented group recognized as the next-generation K-POP star, having won the ‘Shinhanryu Soribada Rookie Award’ at the 4th Soribada Best K-Music Awards.
Since early this year, Gwangju City has been creating the ‘K-POP Star Street’ themed around K-POP stars from Gwangju in the back alley behind the old Student Hall in Chungjang-ro to attract K-POP fans worldwide to Gwangju.
The Star Street will feature star handprints, a star memorial hall (The Fan Zone), and K-POP star murals, with the goal of opening in November this year.
The Star Street will include handprints of 30 idol stars, including the 9 members of CRAVITY (Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, Seongmin), TVXQ’s Yunho, and MONSTA X.
CRAVITY, appointed as promotional ambassadors on this day, will carry out various promotional activities for one year to promote the Star Street and Gwangju tourist attractions.
As their first activity, they will produce video content introducing representative Gwangju foods to promote the city’s cuisine to K-POP fans worldwide via YouTube.
They will visit a lettuce tempura shop located on the Star Street, taste Gwangju’s representative snack lettuce tempura, and Woobin, a member from Gwangju, will share stories about enjoying lettuce tempura during his school days with the other members.
Additionally, they will experience making kimchi firsthand at the Kimchi Research Institute, where the annual Kimchi Festival is held, to convey the excellence of kimchi to K-POP fans and introduce the unique kimchi flavors of Jeollado. CRAVITY’s activities on this day will also be filmed and produced as video content.
The recorded videos can be viewed on the K-POP YouTube channel ‘Watta TV’ and Gwangju City’s official YouTube channel ‘BitTube.’
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Furthermore, once the Star Street opens, CRAVITY plans to hold promotional events visiting the Star Street with fans.
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