"Hesitate and It's Sold Out"...This Winter's Trendy Fashion Ppogeuli Released in Flood

[Asia Economy Reporter Yujin Cho] Fleece is an essential item for the current season. Fleece, also known as 'ppogeuli' due to its brushed fabric resembling sheep's wool, is lightweight and warm, making it comfortable to wear both outdoors and indoors. Fleece products, which gained popularity last year with the 'newtro' trend, are expected to see a resurgence this fall and winter as extended stay-at-home life due to the novel coronavirus infection (COVID-19) aligns with this trend.

Sports brand Prospex launched various fleece products on the 15th, including a basic line, fleece with added padding, and designs featuring big logos as design points.

The basic line is characterized by clean designs with diverse shapes and colors, considering not only the existing fleece customer base of teenagers and people in their 20s but also those in their 30s and 40s.

The men's product, the ‘Fuzzy Fleece Jacket,’ features the unique cozy and soft texture of fleece. It is lightweight and highly warm, making it easy to wear for daily life and light outdoor activities. It is available in four colors: ivory, beige, khaki, and black.

The women's ‘Basic Fleece Jacket’ uses smooth fleece fabric from below the chest to the waist to reduce bulkiness, covering the disadvantage of potentially looking puffy. When the zipper is fully closed, it covers the cheek area of the face, providing extra warmth in cold weather. It comes in four colors: ivory, light pink, brown, and black.

The men's ‘Bonding Fleece Hood Jacket’ features an integrated hood design, with bonding processing added to the fleece fabric to enhance windproofing and warmth. The zipper pocket on the chest serves both storage and design point functions. Available in beige, off-white, pink, and charcoal gray, this unisex product is suitable for family looks or couple looks.

The reversible products, which enhance practicality by being usable on both sides, allow styling in two ways according to preference and target the trendy MZ generation.

The ‘Big Logo Reversible Fleece Jacket’ adds sportiness with a big logo color block design, and the ‘Reversible Fleece Down’ combines duck down padding with fleece, allowing use as either fleece or short down, which is its advantage.

Additionally, there are various types of fleece products ranging from casual looks to daily business looks, including men's jackets that combine jacquard fleece fabric with knit for a differentiated luxury feel, sophisticated products with woven material design points on zipper lines, women's products using mink-like fur material, and women's jackets using three types of fabrics including padding and fleece.

Nordic-inspired golfwear brand Wide Angle introduced fleece material women's golfwear and accessories targeting young golfers.

The ‘Women's Confidence Fleece Long Vest’ stands out with the unique and soft appearance of fleece material. Its long length covering the lower body enhances warmth, and as a vest, it can be layered with various outfits. The waist banding design provides comfortable wear while helping to create a slim body line.

The ‘Women's Fleece Hybrid Full-Zip Mid Layer’ enhances functionality by mixing various materials. Stretchy materials are used on the arms and waist for mobility, fleece material is applied from the chest to the neck, and brushed fabric is used on the back to maximize warmth while adding design differentiation. The tape design on the arms completes a stylish look.

The ‘Women's Confidence Print Fleece Windbreaker Jacket’ features the W logo symbolizing Wide Angle. It uses fleece material on the front and windproof lining for excellent warmth, while the arms use jersey material to enhance mobility. It is practical for both everyday wear and rounds, suitable as an outerwear or for layering.

Outdoor brand Kolon Sports is currently selling the fleece jacket ‘BT21 Kolon Sports Fleece,’ featuring Life Friends’ global millennial characters BT21.

BT21 is a character born from Line Friends’ first project, Friends Creators. After its debut last fall/winter season with BT21, it gained high popularity with an average sales rate of 92%, leading to a new release this season.

The BT21 Kolon Sports Fleece applies seven characters?Koya, RJ, Shooky, Mang, Chimmy, Tata, and Cooky?as design elements. The casual hood is integrated, with each BT21 character embroidered as patches, and the left sleeve features a woven patch with BT21 and Kolon Sports logos, expressing the unique charm of the BT21 Kolon Sports Fleece.

The cozy fleece material combined with BT21 characters completes a cuter casual look. It is unisex and available in three sizes: XS, S, and M. The purple color features ‘Chimmy,’ black features ‘Tata’ and ‘Koya,’ white features ‘Cooky’ and ‘RJ,’ brown features ‘Shooky,’ and green features ‘Mang.’ All are priced at 108,000 KRW.

This content was produced with the assistance of AI translation services.