Lotte Confectionery Launches 'Pepero Hair Curler'
[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 15th that it has produced the Pepero Friends Hair Straightener, a merchandise item featuring Pepero characters, ahead of Pepero Day.
The Pepero Friends Hair Straightener uses the characters of the Choco Pepero and Almond Pepero, with the "Pepero Friends" characters displayed on the surface, and is small enough to be portable. Moreover, it is produced as a limited edition, stimulating the desire of merchandise enthusiasts to collect it.
A "hair straightener" is an electric heating device used to change hair shape, especially popular among middle and high school students. Recently, there has been a merchandise craze in the food industry, usually producing items like mugs, phone cases, and fashion apparel, but Lotte Confectionery created merchandise using the unique item of a hair straightener.
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The Pepero Friends Hair Straightener comes in two designs: Choco Pepero and Almond Pepero, with 4,000 units each, totaling 8,000 limited units. Starting from the 15th, it will be given free on a first-come, first-served basis to consumers who purchase Pepero worth 35,000 won or more at Homeplus and Lotte Mart stores.
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