Starbucks Hyundai Card Launch..."Earn 1 Starbucks Star per 30,000 KRW Spent"
Earn 1 Starbucks Star for every 30,000 KRW spent domestically and internationally
Launch of 5 card plate designs and MD products inspired by the card designs
[Asia Economy Reporter Ki Ha-young] Hyundai Card and Starbucks announced on the 15th that they have launched the 'Starbucks Hyundai Card,' the first in Korea to offer Starbucks reward stars accumulation benefits.
The Starbucks Hyundai Card, a Starbucks-branded credit card (PLCC), features the accumulation of one Starbucks reward star for every 30,000 KRW spent on card usage (credit sales) both domestically and internationally. Until now, Starbucks star accumulation was only available to Starbucks members using Starbucks prepaid cards.
There is no limit to the number of stars accumulated through card usage, and stars are credited daily each time the card is used, allowing customers to freely use their accumulated stars without waiting for a month. While credit card rewards have traditionally been provided on a monthly basis aligned with card payment cycles, the Starbucks Hyundai Card has introduced a 'daily reward system' considering that customers drink coffee almost every day.
The Starbucks Hyundai Card offers a total of five card plate designs reflecting customers' diverse design preferences. Additionally, Starbucks stores nationwide sell mugs and glassware MD products inspired by the Starbucks Hyundai Card design.
To commemorate the card launch, Hyundai Card is also holding a special event for Starbucks Hyundai Card members. Until the 30th of next month, customers who spend 50,000 KRW or more at Starbucks using the Starbucks Hyundai Card can enjoy a benefit of 100 Starbucks stars. (Based on Gold tier; 12 stars can be redeemed for one free beverage coupon)
Furthermore, customers who spend 50,000 KRW or more at Starbucks will be automatically entered into the Starbucks Christmas e-Frequency event. Hyundai Card plans to draw 1,000 winners from the entrants to receive Starbucks Christmas e-Frequency gift exchange vouchers.
The annual fee is 30,000 KRW for both domestic-only and domestic/international (Visa·MasterCard) cards.
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A Hyundai Card representative said, "The Starbucks Hyundai Card is the first credit card directly created by Starbucks in collaboration with Hyundai Card," adding, "Going forward, Starbucks and Hyundai Card will showcase new forms of collaboration in various fields such as data science and branding beyond just card products."
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